We build and operate the software that businesses run on.
Paytalya is a software company developing products across payments, commerce, and industry. We started in 2022 with a simple observation: enterprise-grade software exists, and small and mid-sized businesses can't afford it. We've spent the years since building the alternative.
Four years, three products.
We started in 2022, in İstanbul. The first product was Wallet, built because a friend running a coffee chain asked why every brand needed its own loyalty app, and nobody had a good answer. We shipped it, learned that the same backend could power a lot more, and kept going.
Link came next, in 2023. A wave of merchants asked us a variation of the same question: how do we take card payments online when we don't have a developer? We built the panel they kept describing (generate a link, send it, get paid) and rolled it out to the same network of businesses already using Wallet.
IoT followed in 2024. A factory operator we'd been talking to about Wallet mentioned they were paying an enterprise vendor six figures a year for energy monitoring that arrived two weeks late. We built a LoRaWAN-based alternative that runs live, on a phone. The same backbone now supports temperature, humidity, sound, and motion sensors.
Today, Paytalya operates three products in production and is prototyping the next one. We talk to customers most days. We ship most weeks.
Three things, repeated until they're true.
Anyone can wire APIs together. Building software that businesses depend on day-in, day-out is a different discipline, and it's the only one we practice.
We're not chasing a category. We're building products we plan to be running in ten years, and the team to run them.
Most software ignores the businesses where most commerce happens. That's where we focus.
Based in Türkiye, close to Europe.
We work as one team, close to the work and to our customers. We're headquartered in Türkiye, with a presence in the United Kingdom and Germany that keeps us close to European markets. Poland is on the roadmap.
- TürkiyeHeadquarters · Active
- United KingdomActive
- GermanyActive
- PolandComing · 2026
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